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UX Strategy: CreateHK

A government project pitch. I had to come up with a UX Strategy approach on how we would handle the creative industry unit of Hong Kong. We needed to come up with ideas for a rebrand, revamp and redesign of their website. Six total sites needed a contemporary and inviting look that would engage users from the creative industry and the wider community by turning their engagement into actions.

 

I had to come up with a new vision and new web architecture for optimized usability (mobile/desktop) and how we would approach this project with a different perspective. The example shown is shortened version of what I had to present. 

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